WHY EQUINE NATURAL CHOICE?
Integrity of the owners, formulator, office staff, shareholders, herb suppliers!
Quality of the herb supply and mixer. With expertise in the market since 1975, Starwest buys herbs from over 20 countries with expert herbalist in the field negotiating and sourcing from domestic growers and skilled wildcrafters. Then to ensure quality, testing includes organoleptic analysis for aroma, color, flavor and texture. Physical testing involves moisture, volatile oil content, heavy metals, microbiology, thin layer chromatography, and other tests specific to each herb.
Utilization of proven specialized manufacturing processes, equipment, and skilled technical personnel ensures consistent and uniform processing of our products. Starwest blending equipment has the versatility to produce 100-3,000 pound batches. So they will be able to grow with Equine Natural Choice with a spirit of integrity that has been established.
Why is all this testing necessary? There are many cheap and inferior products in the "natural products industry".
Some of the tricks:
Using the whole plant, when only a certain part is active.
Extracting out the active part and selling the spent product.
Fraudulent substitution for cheaper plants with a similar look and smell.
Uneducated harvesters, for full medicinal purpose of the plant.
You need the right species, right part, picked at the right time.
Deliberate adulterating of herbs.
Improper storing and not lot tracking.